I asked this question last year and received some terrific responses. I decided to post it early this year.
This year I not only mailed Christmas cards to our family and friends but our business contacts and customers. One of our customers stated that if she didn't have one's email that person would not be receiving a Christmas card.
My question is: Is it acceptable business etiquette to email their customers and business contacts' Christmas cards?
I look forward to reading your responses.
Tuesday, December 02, 2008
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7 comments:
Whether it's appropriate business etiquette? Maybe. Whether it's good business? Definitely not! I wrote a post back in September on my blog that talked about why a paper card is so essential, especially in touch economic times.
Sending an e-card could be perceived as evidence that your company is in trouble or is too cheap to care about their customers. Either message can spell disaster, especially these days.
I think it's way tacky to email a Christmas card to a client. I own a business too and we will spend the money on postage to let our customers know we care about them :)
No way. Christmas cards are lovely expressions of warmth and hopefully the true meaning of Christmas : ). Emails are ok, but don't you get a million every day? Isn't it nice to get something pretty to hold in your hand?
I agree with everything else. Emails are so impersonal. Even now when I get ecards I think...this person didn't have enough time to send me a REAL card. lol. Go with the snail mail.
I think that mailed Christmas cards are the best way to go, email is just a bit to impersonal... and can be considered cheap.
No...the whole point of sending Christmas cards is to do something thoughtful. E-mails happen every day but a card in the mail is rare and appreciated.
Snail mail cards are the way to go. It's that extra touch that makes a difference. When someone snail mails a card I know they thought about ME and took time to let me know.
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